The FRESH TEA SHOP is an innovative franchise scheme that has been set up in response to the increasing demand for refreshing and stimulating tea-based drinks for consumption at the premises of on the move; offers a range of flavors and each drink is freshly prepared according to own recipes from whole-leaf tea. The target market of the company are people from 18 to 50 years of age who are health-conscious and watch their weight, and who also welcomes new ideas and products.