BirthdayPak is an award-winning advertising platform that combines the features of cooperative direct mail gift cards with modern digital marketing techniques to provide upscale businesses such as jewelry stores and salons with measurable and sustainable results from potential customers living in the surrounding area. Leveraging the ubiquitous celebration of birthdays as a proven driver for consumer spending, BirthdayPak offers are presented in the form of gift cards, rather than coupons, connecting the best businesses in the community with their ideal customers at exactly the right time.