CardSmart's concept is based on greeting cards and gifts. We offer different assortments of traditional and trendy greeting cards and gifts for every celebration and occasion. We've designed our value-based retail strategy to surround greeting cards and a vast line-up of gifts. At CardSmart, we sell premium greeting cards at 50% off their retail prices daily. This offer always drives traffic into our stores but what keeps bringing our customers back and gives us more sales is our value-priced selection of gift wraps, bags, bows and tissue which are also 50% off.