Runningboards Marketing was founded in January, 2018 by Richard C. (?Calvin?) McNeely III and Zachariah ("Zach") Yelle. The marketing concept was birthed while developing a marketing campaign for a restaurant in the Watertown, NY area. Runningboards Marketing uses high-impact LED screens to drive client messages straight to their target audience. The ads are mobile, customizable and trackable. It also provides franchise opportunities.