The Waffle Experience? is about creativity, passion and excellence, based on flavor infused waffles of brioche bread dough, filled with herbs and spices to enhance their flavor, and paired with unique combinations of locally sourced, natural ingredients and minimally processed foods. All this is prepared and served in a warm and inviting coffee house atmosphere. The company was founded in Sacramento in 2014. It also provides franchise opportunities. As of 2019, the company operates 3 locations in USA.