Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry. Currently, Max Muscle has over 100 franchise locations operating across the United States with a projected 750 new franchises in the next 5 years.
