The idea of The Exercise Coach franchise was first implemented in 2000. A fitness coach built a 20 minute workout with focus on personal training sessions which helped to lose weight and keep fit. Over the years the concept attracted a lot of clientele. This way, in 2010 the first The Exercise Coach wellness service franchise was offered for sale. The chain has quickly grown to 148 successful enterprises by means of a working business model which as they say is smart, simple and scalable. Smart stands for innovative equipment and training approaches, Simple means easy to run business and Scalable describes The Exercise Coach wellness service franchise opportunities.