The System is designed to assist its network of franchisees on capitalizing its unique selling proposition ? being one of the first and truly environmentally friendly vehicle rental company. The Green Motion brand is known internationally as a market leader in the supply of environmentally friendly vehicle rental. To support its business strategy, Green Motion has developed a unique and dynamic brand identity which has positioned itself among the best within the global car rental industry. The Green Motion brand trades on four (4) core principles which when combined, support the company?s unique positioning within the rental market:
(a) the offer of the lowest CO2 emitting and fuel efficient vehicles for the provision of rent-a-car service;
(b) for the company (including its franchise?s) to operate and abide by its own all-encompassing environmental policy;
(c) to provide an unparalleled level of service through its expanding worldwide franchise network; and
(d) to provide its? environmentally focused rental service at a highly competitive price.
