MassageLuXe was founded in Fenton, Missouri, in 2008. and began franchising the same year. The company offer a variety of massages for every life stage: massages that are great for people who work a lot at a computer, massages for athletes, and therapeutic massage, facials and waxing services, and monthly membership program for massage services. They also provides franchise opportunities. As of 2018, the company operates 52 franchises in the United States.
