Chicken Licken franchise is a world-known chain of fast-food restaurants. The menu includes fried chicken dishes, burgers, salads, desserts, and beverages. The company was established in 1981, and in the same year their first franchise was offered for sale. Today Chicken Licken Franchise enrolls 268 profitable units, operating both in South Africa and other places. The brand can boast awards such as the second-biggest fast-food brand in South Africa, and the biggest non-American-owned fried chicken franchise in the world. Today the highly-promising franchise opportunities are determined by a well-known brand name and logo, well-developed connection with their customers through social networks and website, strong marketing strategy and affordable cost & fees.