Sub Zero offers customers the chance to customize their ice cream by choosing their milk base, flavors, mix-ins and texturea. It also offers liquid nitrogen science education program that can be brought to schools. The first Sub Zero Ice Cream was opened in Orem, Utah, in 2004, by Jerry and Naomi Hancock. The company provides 25% franchise fee discount for honorably discharged veterans. As of 2018, the brand expanded to over 50 locations throughout the United States.
