In 1997, Rhea Lana Riner held her first children's consignment sale in her living room, with just 11 consignors and hand-written price tags. The positive feedback from the first event was overwhelming, and she quickly realized that there was an eager market among families of all kinds for gently used children?s clothing. Today Rhea Lana?s Franchise Systems supports 80 franchises operating in 21 states and has received numerous awards.