Beton Surface

Beton Surface

Beton Surface is a concrete floor resurfacing and protective coating franchise founded in Quebec in 2014 by Nicolas Desjardins, who appeared on CBC's Dragons' Den in 2022.

Crews apply polyaspartic, epoxy and polyurea coating systems to garage floors, driveways and exterior concrete, and to interior residential, commercial and industrial floors. The company also sells garage storage solutions and states that a typical floor is completed in one day.

One thing to know before enquiring: Beton Surface and B-Protek Concrete Coatings are the same franchise network operating under two brands. Beton Surface serves francophone Quebec and B-Protek serves the rest of Canada, with the same products and operational standards. Between them the network covers around 39 territories in Quebec, Ontario, Alberta, Manitoba, New Brunswick and Nova Scotia.

Territories are exclusive and allocated using demographic data including household income, property ownership, number of doors and household age profile. Support includes an initial training program, ongoing training and coaching, a 24-hour call centre that handles lead generation and scheduling, traditional and digital marketing, technical support, and group purchasing. The model can be run from home with low overhead.